The follow-up problem
You send a proposal, wait a few days, then send an awkward follow-up. The client either ghosts you or says they have not looked at it yet.
What proposal tracking reveals
With proposal tracking, you know when a client opens the document and whether they came back to it. That context changes how you follow up.
Smart follow-ups that close
Instead of guessing, you follow up when engagement is real. The conversation shifts from 'Did you get it?' to useful questions about scope, timeline, and pricing.